Paid Search

Written By Taylor Rains

Improve conversion rate and ROAS by double and triple digits in less than one year.

269%

Increase in ROAS

46%

Increase in Conversion Rates

Client

Established national retailer of niche home accessories facing intense competition from a leader in the marketplace.

Challenge

After two consecutive years of flat year-over-year conversion rate and ROAS growth within their paid search campaigns in an extremely competitive landscape, a national construction supplies brand engaged Gild’s services to improve performance on this marketing channel.

Solution

Gild implemented an ultra-granular targeting strategy across the highest-converting products, geographies, age groups, days of the week, hours of the day, device types, ad types, and search terms to improve conversion rate and ROAS by double and triple digits in less than one year.

Results

Year-over-year conversion rates increased 46%. Return on ad spend increased 269% over the same period.

Taylor Rains
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Software Integration