Lead Acquisition

Provided lead acquisition strategy that tripled average leads per month generated on the site within 60 days.

  • Launched behaviorally-triggered lead acquisition points on the site with the goal of driving record collection
  • Developed subsequent communication to engage with newly-acquired leads via email
  • Crafted incentives when appropriate to convert leads after nurture via email

Homepage lead acquisition rates increased by 40%. Overall database experienced monthly growth of 5 - 7%. Email revenue tripled month-over-month.