Provided lead acquisition strategy that tripled average leads per month generated on the site within 60 days.
National retailer of high-end home and design accessories with a highly-visible media presence and devoted customer base.
After experiencing several years of consecutive rapid growth, the client reached a plateau. Return customer rates remained strong, but new customer acquisition and lead generation numbers waned. The client needed an injection of new customers and prospective customers into their database in order to jumpstart growth.
Gild Group analyzed website data to identify the most likely points of loss within the customer experience. We then developed a comprehensive engagement strategy aimed at new lead acquisition and, ultimately, new customer conversion.
- Launched behaviorally-triggered lead acquisition points on the site with the goal of driving record collection
- Developed subsequent communication to engage with newly-acquired leads via email
- Crafted incentives when appropriate to convert leads after nurture via email
Homepage lead acquisition rates increased by 40%. Overall database experienced monthly growth of 5 - 7%. Email revenue tripled month-over-month.