Merchandise Assortments

Adjusted the merchandising strategy and how the product was positioned on the site to increase the average order value.

  • Identified which products would be most impactful on profit with a margin increase
  • Reviewed processes and established a standard operating procedure for fulfillment of newly-offered product
  • Increased available sizes on the most popular store product by 300% without changing supply chain
  • Implemented upsells on newly-merchandised inventory to increase average order value

With strategic and well-planned adjustments to the merchandising strategy, average profit margins per order increased 17%, average order value increased 25%, and conversion rates for newly-merchandised inventory nearly doubled.